Tuesday 23 March 2010

ON THE PROPER USE OF MIMEZINE

[17.18 - French Time] In the 1993 ABC miniseries Wild Palms, a drug called Mimezine allowed TV viewers to live on-screen action in their living room. Since James Cameron's Avatar allowed theater audiences to enter in scenes escaped from a video game cinematic, Hollywoodland jumps into the 3D bandwagon.

As Mike Fleming remarks in an excellent piece on Deadline New York, « the chance to charge higher ticket prices has every Hollywood studio rushing to retrofit their 2D spectacles into 3D ». Fleming mentions movies like Pirates of the Caribbean: On Stranger Tides, The Chronicles of Narnia: Voyage of the Dawn Treader, Gulliver’s Travels and The Hobbit as candidates for conversion.

But now James Cameron and Michael Bay (the Transformers franchise) express skepticism about 3D conversions, concerned there is an imminent future of cheesy-looking 3D that will damage the momentum created by Avatar.

Read this really interesting story here: http://www.deadline.com/2010/03/michael-bay-james-cameron-skeptical-of-3d-conversions-the-jury-is-out/

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